What makes a landing page different from a website
A landing page has one job: to get a specific visitor to take a specific action. Sign up. Buy. Book a call. Download. Everything on the page should support that one goal. No navigation menu pulling people away, no blog sidebar, no 'about us' story. Just a clear offer and a clear next step.
This focus is also what makes landing pages fast to build. You're not architecting a whole site. You're answering three questions: What is this? Who is it for? What should I do next?
What to include on your landing page
The sections below appear on almost every effective landing page. You don't need all of them. In fact, for a simple offer, fewer sections often work better. But these are the building blocks:
- Headline: the single most important thing on the page. It should tell a visitor what you do and why it matters, in one sentence.
- Subheadline: one or two sentences that add context or handle the most obvious question the headline raises.
- Primary CTA: a button that tells visitors what to do. 'Get started', 'Book a demo', 'Get early access'. Make it specific.
- Social proof: testimonials, customer logos, a usage number, a review score. Any signal that other people have trusted you.
- Features or benefits: three to six points explaining what makes your offer worth it. Focus on outcomes, not specifications.
- Secondary CTA: another opportunity to convert, usually near the bottom of the page.
Using AI to build it
Write a good prompt
The prompt is the difference between a generic page and one that actually fits your product. Include: the name of what you're building, who it's for, what problem it solves, what action you want visitors to take, and the tone you want (professional, conversational, bold, minimal). A good prompt takes two minutes to write and saves you an hour of editing.
Generate and review
Let the AI build a first draft. Don't judge it by whether it's perfect. Judge it by whether it's a better starting point than a blank page. It almost always is. Look at the structure first: does it have the right sections in the right order? Then look at the copy: is the core message accurate?
Edit the parts that matter most
Prioritise in this order: headline, primary CTA, pricing (if applicable), testimonials. These are the elements visitors notice first and that most directly affect whether they convert. Get those right before you spend time on secondary copy or visual details.
Publish and share
Once the page is accurate and the CTA is clear, publish it. Don't wait until it's perfect. A live page that's 80% there is infinitely more useful than a draft that's 100% ready next week.
The honest time estimate
Writing the prompt: 2 minutes. Generating the first version: 1-2 minutes. Reviewing and editing: 5-10 minutes. Publishing and setting up a domain: 2-3 minutes.
Under 20 minutes from a blank page to something live is realistic. Whether you call that 'under 10 minutes' depends on how long you spend editing, and the temptation to keep tweaking is what slows most people down. When you're ready, explore the AI website builder or browse ready-made templates to skip the blank page entirely.